The transcription industry is an ever-growing one however there are still quite a few people out there that do not really understand what transcription is all about. To increase the knowledge in this niche area, we thought asking our clients about transcription within their business and industry would be a good start!
Therefore, I’d like to introduce you to Johanna Baker-Dowdell, Director and Founder of Strawberry Communications. Johanna has more than 18 years experience as a journalist and public relations consultant as a freelancer, consultant and in-house. This experience includes writing for newspapers, magazines and websites in Australia and the United Kingdom on a number of topics including business, parenting, news and IT.
More recently, Johanna published Business & Baby on Board, a guide for entrepreneurial mums, in June 2013 and her eBook,The 21st Century Guide to Promoting Your Small Business, helping small business owners promote themselves, in September 2009. You may even find me – Annalisa – in there somewhere!
I asked Johanna the following questions regarding transcription (and its importance) within her business.
1. Can you briefly describe your business industry and what it involves?
Strawberry Communications is a writing and public relations consultancy that tells stories for SME businesses and the media. The main tasks I undertake are to generate publicity for clients, research and write articles for newspapers, magazines and websites, plus I am the author of Business & Baby on Board.
2. What is the importance of transcription within your business?
Transcription has played an integral role for Strawberry Communications over many years in providing interview transcripts to help me in my storytelling role.
3. Can you briefly explain the benefits of transcription to your business?
The best interviews are those when I can listen completely and ask probing questions to get to the heart of the story. Knowing I can record my interviews and hand them over to The Transcription People for professional transcription without having to concentrate on taking reams of notes means I get a better story.
4. What do The Transcription People do well or what keeps you coming back?
The Transcription People has always been reliable, providing speedy transcription when I had a tight deadline and the accuracy is always spot on.
5. What could The Transcription People do better or offer?
That’s a tough one! I love what you do. I’ve been trying to think of something … is there a way you can offer direct recording on your site to eliminate uploading?
Not sure we can offer that service right now Johanna however I’m sure there is a developer out there that would be able to work it out!
Thanks Johanna for allowing our readers to get to know you better.
For more information on Strawberry Communications and Johanna’s work, click here.