Audio transcription is a niche skill set that is significantly under-utilised in the business world. The benefits of transcribing a large range of business-related content include self-promotion, improving website visibility, making better organisational decisions, and providing written training material for staff. Due to the substantial costs of employing a permanent in-house transcription team, many companies are now outsourcing their transcription needs. Advances in digital technology have also made the prospect of outsourcing transcription a much quicker and more streamlined process. Here are six reasons why your business should consider investing in a specialised transcription service:
1. Save time and money
Running a dedicated internal transcription department is an expensive and time-intensive exercise. Staffing costs alone can be crippling once salary and other ancillary costs are taken into consideration including tax, sick leave, annual leave, legal fees, accounting, human resources and red tape. This is without considering the ongoing cost of transcription hardware and software, making it a much better value proposition to pay for a reliable outsourced service either on an ad-hoc or even ongoing basis.
Coincidentally, investing in outsourced transcription allows managers to focus on more important aspects of their business such as products and services, sales and marketing, and building customer relationships. By handing transcription responsibilities to an external organisation managers can save time and money, paying only for the services they need, as and when they are needed.
2. Increase your ability to handle a sudden influx of work
The transcription needs of a business will ebb and flow, sometimes generating vast volumes of work that are difficult for a permanent staff member or team to handle. When volumes drop, this can lead to under-utilisation of staff. Here is where outsourcing really comes into its own, as transcriptionists hired on an as-needs basis are able to cope with variable work flow and demand.
3. Experience short turn-around times and professional outcomes
A rapid turn-around time of often less than 24 hours is guaranteed by most transcription companies. Transcripts returned to you will be consistent, accurate, and properly formatted, having been typed by experienced professionals skilled in word processing, English language, typing, and other unique skills required to be a transcriptionist. By using an outsourced transcription service, you will benefit from a significant bank of experience for a small percentage of what you would otherwise have to pay.
Transcripts produced by a specialist transcription service are likely to be viewed by a third-party as more professional and impartial than those produced in-house. This is because an outsourced transcriptionist is less likely to be affected by listener bias (where a person subconsciously hears only what they want or expect to hear). Independent transcription is especially important in cases where the organisation commissioning the transcription could be seen as having a subjective interest or benefit from certain content. Objectivity is particularly critical for certain industries such as the legal domain, however it is invaluable to all organisations.
5. Expand the types of things you transcribe
For a busy organisation, outsourced transcription services can allow you to transcribe a much broader range of material including web conferences, corporate meetings/minutes, videos that can be converted into articles and blogs for your website, client webinars, seminars, internal training sessions and presentations, media interviews, business calls with clients or colleagues, phone interviews and market research calls. Transcription of these items will help to promote your material further and increase the visibility of your website via SEO (Search Engine Optimisation). It can also provide a way for staff to review their training in more depth, your clients to absorb important information in textual format, and for your company to make better decisions based on recorded content from conferences, business calls, phone interviews and market research. This way managers are not relying on trying to recall important things that were communicated verbally.
Outsourcing your transcription needs can save your business time, money and a great deal of hassle, giving managers more time to focus on the important aspects of your business. An outsourced transcription service will provide your organisation with professional, accurate, and properly formatted transcripts of important meetings, interviews, and other material, at a fraction of the cost of employing in-house staff. Outsourced transcription can also be flexibly commissioned or cancelled at short notice, with no negative repercussions for your business.
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