info@ttp.com.au
0400 000 000
SpanishGermanRussian
English
Facebook
Twitter
LinkedIn
YouTube
Instagram
The Transcription People
info@ttp.com.au
0400 000 000
Facebook
Twitter
LinkedIn
YouTube
Instagram
  • HOME
  • TRANSCRIPTION
  • ABOUT TTP
  • CLIENTS
  • FAQ
  • BLOG
  • QUOTE REQUEST
  • CONTACT

Transcription of Focus Groups

September 20, 2016Blog, Dictation, Digital, Digital Business, TranscriptionNo commentsannalisa

A focus group can be defined as a group of people with common interests or characteristics who interact with one another by discussing questions or topics supplied by a researcher, acting as a moderator. This type of group interaction generates data and insights about a specific issue that would be less accessible without the dynamics of group discussion. Focus groups are a valuable and widely practised research method within the social sciences for qualitative research, and are also commonly used in market research and by radio or television program evaluators to understand people’s beliefs about a particular topic or program of interest.
 
The advantage of focus groups is that they provide insights about how people think or feel about issues and why certain opinions are held. They help provide a means of evaluating existing programs and give valuable information for the planning and design of new initiatives. In addition to these points they have high face validity and allow a faster and lower cost method of data collection than individual interviews. They generally require less preparation and are fairly easy to conduct. Researchers can also interact directly with respondents for clarification and follow-up, and analyse respondents’ words verbatim, which allows for deeper understanding and identification of subtle nuances. Focus groups have a flexible format and the results are easier to understand than complex statistical analyses of surveys.
 
Obtaining accurate and reliable data is paramount to research outcomes, with subtle nuances and insights about participant views found through careful and systematic analysis of the exact language used by participants. Without a verbatim record, the richness and true meaning of what was said is likely to be misinterpreted or forgotten. For valid results, focus group discussion must be recorded and subsequently transcribed verbatim, however as this task is incredibly time consuming, those with a busy schedule are likely to benefit from outsourcing the work to an independent and professional transcription provider such as TTP.
 
If you are planning to run focus groups for your project and would like to discuss a fast, economical and reliable option for transcription with a company that specialises in multi-speaker audio and has extensive experience within research and academia, please contact us at info@ttp.com.au for further information or a quote!
 
References:
1. http://ag.arizona.edu/sfcs/cyfernet/cyfar/focus.htm
2. https://books.google.com.au/books?hl=en&lr=&id=LxF5CgAAQBAJ&oi=fnd&pg=PR5&dq=focus+groups+universities&ots=3sRfBX0TGa&sig=3sL9RMg62zBLC7k0IbQMNV4ge-E#v=onepage&q=focus%20groups%20universities&f=false
 

Tags: blog typing services, focus groups, market research, qualitative research, Transcription, transcription australia, transcription people, transcription service
Previous post How can Transcription help you as an Accountant? Next post Using Transcription to Revolutionise your Blogging

Related Articles

TTP’s Top 10 Tips for Small Business Survival

March 14, 2016TTP

Australian Small Business – 4 Tips to Think and Act Big, It’s Easier Than You Think

October 11, 2009TTP

We Offer an Affordable Transcription Service to Forward Thinking Businesses

March 18, 2014TTP

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

More Recent Posts

  • What does a Transcription Proofreader do?
  • Sending confidential audio files over the Internet
  • Transcription – would it help your business bloom?
  • Is working from home for you? Transcriptionist Profile – Rochelle
  • Case Study: Does “Epic Technology” Translate into “Epic Success”?
  • The Transcription People – Multiple Speaker Specialists
  • Is the Australian Tax Office Unfairly Targeting Small Business?
  • Speech Recognition: Should you consider using Artificial Intelligence for your Audio Transcription needs?
  • From the TTP Team …
  • TTP wishes you a Merry Christmas!

Connect

Facebook
Twitter
LinkedIn
YouTube
Instagram

Facebook

Unable to display Facebook posts.
Show error

Error: (#4) Application request limit reached
Type: OAuthException
Code: 4
Please refer to our Error Message Reference.

Contact

  • info@ttp.com.au
ABN: 85 126 294 148
  • Home
  • Contact
© Copyright 2018