Creating engaging and informative blogs can be a great way to establish yourself as a thought leader and encourage more traffic to your website. Blogging can also provide valuable material for your social media platforms such as Facebook, Twitter and Instagram, as well as an avenue to market your products and services, or to discuss new topics or market trends. Blogs created from transcribed audio material such as videos are a useful tool for reaching a much larger audience, including people who are deaf or hard of hearing. Audio/video transcripts also boost search engine optimisation (SEO) for your site, allowing search engines to crawl through the text of your audio or video content to properly index it.
One of the most important benefits of regular blogging is that it provides fresh content to increase your SEO. New, original, and high quality content is still a key to winning the race against your competitors in the search engine results page, and this is achieved by using relevant topics, categories and keywords that link people to your business. The more often you update your website with articles and other content, the more often a search engine will visit your site, which gives you the chance to increase your rankings based on the content provided. One of the most effective ways to stay relevant is to publish blogs that are noticed and commented on by viewers. Publishing new material also simply adds more opportunities for keywords to be indexed by search engines.
Studies show that most people are better at speaking their thoughts aloud than taking the time to write, edit, post, and share their latest thinking. If you’re struggling to find the time to write blogs, TTP have developed an innovative new service called BlogSpeak that makes writing and scheduling regular blogs to your website much faster and more economical! To find out how, please email us at firstname.lastname@example.org